Align costs, leads, customers, and revenue to the same time period or customer group.
Free business tools
Useful calculators for decisions—not vanity metrics.
Plan acquisition, inspect unit economics, quantify website opportunities, and test break-even assumptions. Every tool is free, runs in your browser, and uses only the numbers you enter.
Five focused calculators
From target to trade-off
Marketing · Customers · Conversion · Margin
Private inputs with transparent formulas
Choose a business question
Start with the decision you need to make.
These tools deliberately avoid invented industry benchmarks. Use historical business data where possible and compare several scenarios.
01 · Plan demand
Marketing budget & lead planner
Turn a revenue goal, close rate, customer value, and expected CPL into customers, qualified leads, and a media-budget scenario.
Open calculator 02 · Check unit economicsCAC, LTV & payback calculator
Compare fully loaded acquisition cost with gross-margin lifetime value, payback time, and your own target ratio.
Open calculator 03 · Value conversion workWebsite conversion opportunity calculator
Estimate the additional leads, customers, revenue, and gross value behind a realistic conversion-rate scenario.
Open calculator 04 · Inspect returnMarketing ROI & ROAS calculator
Model media and service cost, leads, close rate, customer revenue, gross margin, ROI, ROAS, CPL, and break-even leads.
Open calculator 05 · Understand viabilityBreak-even sales calculator
Calculate contribution per sale, break-even units and revenue, expected profit, and margin of safety for one offer.
Open calculatorBetter inputs, better decisions
Use the tools as a planning conversation.
Revenue alone can hide delivery cost. Include margin when the decision concerns sustainable growth.
Compare conservative, expected, and optimistic assumptions instead of treating one estimate as certainty.
Ready when you are
Get a free auditNeed help turning the numbers into priorities?
Share the assumptions and what the business is trying to improve. We’ll identify the measurement, website, campaign, or strategy work that deserves attention first.