Choose one measurement period
Use inputs from the same weekly, monthly, quarterly, or customer-cohort period so the comparison remains meaningful.
Use fixed cost, selling price, variable cost, and expected sales to estimate break-even units and revenue, contribution margin, expected profit, and safety margin.
Fixed costs · Contribution · Break-even sales · Safety margin
Your entries stay in this browser. Results update immediately and are planning estimates—not forecasts or guarantees.
Estimated whole sales required to cover fixed and variable costs.
5.8 sales above break-even. Separate mixed costs carefully for a useful estimate.
Consistent periods and clearly labeled assumptions make the output easier to compare, explain, and improve.
Use inputs from the same weekly, monthly, quarterly, or customer-cohort period so the comparison remains meaningful.
Start with actual business data where available, then use clearly labeled assumptions for values you do not yet know.
Run conservative, expected, and optimistic cases. Replace estimates with measured sales, margin, customer, and campaign data over time.
Split expenses with both fixed and variable portions when practical; otherwise the break-even estimate can move materially.
Discounts, refunds, payment fees, and sales mix can make list price an unreliable input. Use the average price actually collected.
Break-even is not a profit target. Add a safety margin for demand volatility, capacity changes, rework, late payment, and unexpected costs.
Break-even units = fixed costs ÷ (selling price per unit − variable cost per unit). Break-even sales revenue = break-even units × selling price. The calculation assumes one representative product or service and one consistent period.
Review the U.S. Small Business Administration break-even guidanceIt is the sales level where total revenue equals total fixed and variable cost, producing neither profit nor loss in the model.
It is selling price minus the variable cost directly associated with one additional sale. That contribution first covers fixed costs; sales beyond break-even contribute to operating profit before other unmodeled items.
Fixed costs generally remain for the modeled capacity and period. Variable costs change with each sale. Mixed costs should be separated into fixed and variable portions where practical.
This version is designed for one representative offer. A multi-offer business needs a weighted average contribution margin based on a realistic sales mix.
Use the complete collection for marketing, unit economics, website conversion, ROI, and break-even decisions.
Bring the assumptions, current customer journey, and business outcome. We’ll identify what should be measured, improved, or tested first.