Choose one measurement period
Use inputs from the same weekly, monthly, quarterly, or customer-cohort period so the comparison remains meaningful.
Free marketing calculator
Estimate digital marketing ROI, ROAS, and break-even leads.
Model media spend, delivery cost, qualified leads, close rate, customer revenue, and gross margin in USD, CAD, or AED. The calculator runs in your browser and does not collect the numbers you enter.
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Digital marketing ROI and ROAS calculator
Costs → leads → customers → revenue → gross profit → return
Runs entirely in your browser
Interactive planning tool
Use your numbers. Inspect the assumptions.
Your entries stay in this browser. Results update immediately and are planning estimates—not forecasts or guarantees.
Estimated monthly result
76%Marketing ROI
on gross profit
on gross profit
4.80×Revenue ROAS
on media spend
on media spend
$14,400
Estimated revenue from 8.0 customers
$7,920
Estimated gross profit before marketing cost
$113
Blended cost per lead
22.7
Break-even leads at $8,182 revenue
Formula: ROI = (estimated gross profit − media, service, and tool cost) ÷ total marketing cost. ROAS compares revenue with media spend only.
Five-minute workflow
How to use the Digital marketing ROI and ROAS calculator.
Consistent periods and clearly labeled assumptions make the output easier to compare, explain, and improve.
Enter evidence and run a scenario
Start with actual business data where available, then use clearly labeled assumptions for values you do not yet know.
Compare, validate, and update
Run conservative, expected, and optimistic cases. Replace estimates with measured sales, margin, customer, and campaign data over time.
Use the result well
A number becomes useful when the decision behind it is clear.
Use gross profit for ROI
Revenue is not profit. Apply a defensible gross margin and include media, service, and tool costs from the same period.
Keep ROAS in context
ROAS compares attributed revenue with media spend only. It does not subtract delivery, agency, product, or operating cost.
Treat attribution as an assumption
Validate lead sources, sales outcomes, lag, repeat value, and offline influence before turning the estimate into a budget decision.
Method and limitations
Transparent arithmetic, cautious interpretation.
ROAS = estimated attributed revenue ÷ media spend. Estimated ROI = (estimated gross profit − media, service, and tool costs) ÷ total marketing cost. Break-even lead requirements are derived from close rate, customer revenue, and gross margin.
Questions, answered
Definitions and decisions behind the estimate.
ROAS divides attributed revenue by media spend. This calculator's ROI estimate uses gross profit and subtracts media, service, and tool costs, which gives more operating context than revenue alone.
Revenue is not the same as profit. Gross margin helps approximate the value left after the direct cost of delivering the product or service, before marketing cost is considered.
Qualified leads usually make the estimate more useful. Keep the lead definition consistent with the close-rate data and measurement period you use.
No. It models the assumptions entered. Attribution, sales cycles, repeat purchases, offline activity, seasonality, and other channels may change the real contribution.
There is no universal threshold. A sustainable result depends on gross margin, cash flow, customer lifetime value, sales capacity, risk, and how completely costs and revenue are measured.
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